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Power of Print

Power of Print

Manfred Werfel's picture

Where can you find great examples of the power of print in all channels and in newspapers specifically?

Visit the site of "Print Power" here:

Print Power Europe presents alwas the latest case studies and inspriations of the power of print. An example is the promotion video of the SUN newspaper:

Print Power states: "Newspapers are still the number one medium for shaping public opinion. Their credibility, knowledge, values and information-gathering skills remain a formidable force on the high street, and with titles now separated into sections with more lifestyle content, their potential for brands has increased further – online and offline. Add Print, Add Power, has never been so apt.
But the success of newspapers largely boils down to a single truth: they are effective in shaping opinion. They possess a large amount of power when it comes to public perception. Used well, that power can completely transform your brand. Why? Here are seven very good reasons." Read more here:

WAN-IFRA supports Print Power and works in the Board of this fine association. Any questions? Please contact me at any time.

4cmagazin's picture
Last seen: 6 years 1 month ago
Joined: 2015-06-10 15:14
How do you want to earn money tomorrow?

WAN-Ifra and 4c Magazin are starting a survey on alternative business models for newspaper printers. The idea of this project is to create an overview about emerging business models of former newspaper printers who are now either extending their business into new areas or are changing their business models to become more independent, rather than depend on only one publisher. We hope to present a bird’s eye view of the various avenues printers are branching off into. The results will be presented at the World Publishing Expo in Hamburg. The survey is open until August, 30, 2015.

Please: take a few minutes` time and answer our questions!

You`ll find our survey here (scroll down and asnwer the questions in English or German):

For further questions please don`t hesitate to contact Manfred Werfel (WAN-Ifra) or Martin Schwarz (

Thank you!

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