"Falling advertisement revenues made us to think of strategies to make print more attractive", mentioned Mr. Snehasis Roy of ABP Pvt. Ltd., India. Snehasis was speaking at the ANP 2015 conference organised by ASEAN Newspaper Printers in Bangkok.

Innovative advertisement formats is definitely going to help to make print exciting for advertisers. ABP Pvt. Ltd. developed many innovations on their own and also adapted successful case studies from other industry peers and now have over 28 innovative advertisement formats to offer their clients. To mention a few, innovations like Translucent jacket, super panorama, 3D print, using fluorescent ink and metallic ink are quite popular and been sold to many clients.

"While doing these innovative ads, we faced many interesting challenges", says Mr. Roy. "For example, while using Fluorescent ink and metallic ink, we had to use the ink in the black unit. Hence all the texts are printed with CMY inks with high register accuracy. While printing in translucent jacket, we had to reduce the Total Ink Limit so that the ink will dry on the print." he added.

"These new ad formats added a lot of variety in our ad offerings and helped our marketing team to offer value added adverts to their clients", concluded Mr. Roy

"Falling advertisement revenues made us to think of strategies to make print more attractive", mentioned Mr. Snehasis Roy of ABP Pvt. Ltd., India. Snehasis was speaking at the ANP 2015 conference organised by ASEAN Newspaper Printers in Bangkok.

Innovative advertisement formats is definitely going to help to make print exciting for advertisers. ABP Pvt. Ltd. developed many innovations on their own and also adapted successful case studies from other industry peers and now have over 28 innovative advertisement formats to offer their clients. To mention a few, innovations like Translucent jacket, super panorama, 3D print, using fluorescent ink and metallic ink are quite popular and been sold to many clients.

"While doing these innovative ads, we faced many interesting challenges", says Mr. Roy. "For example, while using Fluorescent ink and metallic ink, we had to use the ink in the black unit. Hence all the texts are printed with CMY inks with high register accuracy. While printing in translucent jacket, we had to reduce the Total Ink Limit so that the ink will dry on the print." he added.

"These new ad formats added a lot of variety in our ad offerings and helped our marketing team to offer value added adverts to their clients", concluded Mr. Roy